January 31, 2009

Seniors and the Internet

I read an article today that stated that only 7% of the population 65 years and older utilize the internet daily. This number is going to change in the next decade as the baby boomers will move into this demographic. It is expected that 35% of "seniors" will be utilizing the web but this will be the equivalent of 65% of teens due to the larger amount of elderly in the nation's population. Fenway Medical has designed our site keeping this demographic change in mind. We feature products that many will need to utilize for loved ones or themselves. We have also installed a font changing tool on our site and hope in the near future to develop a virtual shopping cart to ease each transaction. Visit us often at www.fenwaymedical.com to watch how we change as our population changes.

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